Nurture – from leads to clients

Nurture – from leads to clients

LEFf Business Nurture – from leads to clients A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal...
Landing Pages, Squeeze Pages webforms etc!!

Landing Pages, Squeeze Pages webforms etc!!

LEFf Business Landing Pages, Squeeze Pages webforms etc!! Let’s start with some definitions: A landing page is a standalone page designed to encourage a visitor to take a specific action. I don’t hear the term squeeze page as much anymore although the term was coined...
Get your Email in front of your clients.

Get your Email in front of your clients.

LEFf Business Get your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s...
Onboarding – from prospect to paying client

Onboarding – from prospect to paying client

LEFf Business   Onboarding – from prospect to paying client A good onboarding process sets the tone for your future relationship and goes a fair way to deciding how long the relationship may last, and so the revenue from the client.  Given this, it’s...
Where do your customers go?

Where do your customers go?

LEFf Business Where do your Customers Go? So, you did it! The lead generation, the follow up with all those carefully crafted conversion strategies, and they got over the line. You got a customer, or ideally, a huge number of customers. You were able to convince...