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Email is Dead!!?

Email is Dead!!?

Email is Dead Yes, you come across this sort of title quite often. Move on to new ways of communication, the latest social platform, instant messaging, chatbots, AI, and on and on. The trouble with ever declaring the death of something is that it has a nasty habit of...
What your Potential Market Looks Like.

What your Potential Market Looks Like.

Once you have defined a profile for your ideal customer you then have a target market or niche. These are individuals or companies who want, need and can afford what you offer. Take a look at your target market and consider the likelihood of them buying from you....
5 Reasons why Discounting is Killing your Business.

5 Reasons why Discounting is Killing your Business.

As I perused the offering in the local Lidl recently (other discount supermarket brands are available) I was in awe of how they are able to remain competitive with quality products at such low margins. How different the days of Kwik Save that I regularly shopped as a...
Where do your customers go?

Where do your customers go?

LEFf Business Where do your Customers Go? So, you did it! The lead generation, the follow up with all those carefully crafted conversion strategies, and they got over the line. You got a customer, or ideally, a huge number of customers. You were able to convince...
I’m Busy!!

I’m Busy!!

I have just been listening to Oliver Burkeman is Busy on Radio 4. In a fascinating series he explores the idea of busyness and how it has become the default setting for so many of us. Ask anyone how things are and the almost expected for response is “very...
Small Business Trends

Small Business Trends

When it comes to business trends, if you’re not innovating you can be sure your competition is. Whether you’re a start-up or an established market leader, new technology is constantly changing how we win and service clients. This can be as varied as streamlining your...