Get your Email in front of your clients.

Get your Email in front of your clients.

LEFf Business Get your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s...
CRM – the heart of your business.

CRM – the heart of your business.

LEFf Business CRM – the beating heart of your business! What is the most valuable thing in your business?  If you lost everything that you currently have in your organisation, what would be the one thing you would want to hold on to? What would you really need...
Email is Dead!!?

Email is Dead!!?

LEFf Business Email is Dead   Yes, you come across this sort of title quite often. Move on to new ways of communication, the latest social platform, instant messaging, chatbots, AI, and on and on. The trouble with ever declaring the death of something is that it...
What your Potential Market Looks Like.

What your Potential Market Looks Like.

LEFf Business What your Potential Market Looks Like. Once you have defined a profile for your ideal customer you then have a target market or niche. These are individuals or companies who want, need and can afford what you offer. Take a look at your target market and...
5 Reasons why Discounting is Killing your Business.

5 Reasons why Discounting is Killing your Business.

LEFf Business 5 Reasons why Discounting is Killing your Business. As I perused the offering in the local Lidl recently (other discount supermarket brands are available) I was in awe of how they are able to remain competitive with quality products at such low margins....