LEFf Business Ltd

Follow on LinkedIn
“Typical”vs “Ideal” Client Lifecycle

“Typical”vs “Ideal” Client Lifecycle

The “Typical” Client Lifecycle and how you are missing out on clients and Opportunities. If your business is in a competitive niche, and let’s be honest most of us are, understanding and optimising the client lifecycle is fundamental for sustained growth...
The Fortune is in the Follow-Up

The Fortune is in the Follow-Up

The Fortune is in the Follow-up! You have probably heard this phrase and of course, it makes perfect sense.  Meet someone, link on social media, or even fill in a contact form; it would seem rude not to continue and build on the blossoming relationship.  The...
Get your Email in front of your clients.

Get your Email in front of your clients.

Get your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s the theory. Due...
Onboarding – from prospect to paying client

Onboarding – from prospect to paying client

A good onboarding process sets the tone for your future relationship and goes a fair way to deciding how long the relationship may last, and so the revenue from the client.  Given this, it’s surprising how little thought is given to this process in comparison to...
CRM – the heart of your business.

CRM – the heart of your business.

CRM – the beating heart of your business! What is the most valuable thing in your business?  If you lost everything that you currently have in your organisation, what would be the one thing you would want to hold on to? What would you really need to restart...