LEFf Business Ltd

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6 Trends for Small Businesses in 2024.

6 Trends for Small Businesses in 2024.

LEFf Business As we start 2024 I thought I’d take a look at the trends that will impact your business and especially the client lifecycle during the year.  This is not exhaustive and only indicates what I’m planning to focus on in content and my own...
Email Deliverability Update

Email Deliverability Update

A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with.  This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...
Progressive Profiling

Progressive Profiling

Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...
Nurture – from leads to clients

Nurture – from leads to clients

A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal requested. Nurturing is often seen as the process of...
Get your Email in front of your clients.

Get your Email in front of your clients.

Get your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s the theory. Due...