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Email Deliverability Update

Email Deliverability Update

A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with.  This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...
Build a Lead Magnet Campaign

Build a Lead Magnet Campaign

In this video, I’ll walk you through the process of setting up a lead magnet campaign. Lead magnets are valuable freebies that help filter out uninterested prospects and target potential customers. I’ll explain how to create a landing page with a logo and...
Progressive Profiling

Progressive Profiling

Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...
The Fortune is in the Follow-Up

The Fortune is in the Follow-Up

The Fortune is in the Follow-up! You have probably heard this phrase and of course, it makes perfect sense.  Meet someone, link on social media, or even fill in a contact form; it would seem rude not to continue and build on the blossoming relationship.  The...