LEFf Business Ltd

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6 Trends for Small Businesses in 2024.

6 Trends for Small Businesses in 2024.

LEFf Business As we start 2024 I thought I’d take a look at the trends that will impact your business and especially the client lifecycle during the year.  This is not exhaustive and only indicates what I’m planning to focus on in content and my own...
Email Deliverability Update

Email Deliverability Update

A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with.  This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...
Build a Lead Magnet Campaign

Build a Lead Magnet Campaign

In this video, I’ll walk you through the process of setting up a lead magnet campaign. Lead magnets are valuable freebies that help filter out uninterested prospects and target potential customers. I’ll explain how to create a landing page with a logo and...
Progressive Profiling

Progressive Profiling

Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...