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The Auto Blog

Business Systems and Automation

I’m Busy!!

I’m Busy!!

I have just been listening to Oliver Burkeman is Busy on Radio 4. In a fascinating series he explores the idea of busyness and how it has become the default setting for so many of us. Ask anyone how things are and the almost expected for response is "very busy". One...

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Small Business Trends

Small Business Trends

When it comes to business trends, if you’re not innovating you can be sure your competition is. Whether you’re a start-up or an established market leader, new technology is constantly changing how we win and service clients. This can be as varied as streamlining your...

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Build a Lead Magnet Campaign

Build a Lead Magnet Campaign

In this video, I'll walk you through the process of setting up a lead magnet campaign. Lead magnets are valuable freebies that help filter out uninterested prospects and target potential customers. I'll explain how to create a landing page with a logo and sales blurb,...

Progressive Profiling

Progressive Profiling

Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...

“Typical”vs “Ideal” Client Lifecycle

“Typical”vs “Ideal” Client Lifecycle

The "Typical" Client Lifecycle and how you are missing out on clients and Opportunities. If your business is in a competitive niche, and let’s be honest most of us are, understanding and optimising the client lifecycle is fundamental for sustained growth and success....