The Auto Blog
Business Systems and Automation
Get your Email in front of your clients.
Get your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s the theory. Due...
Onboarding – from prospect to paying client
A good onboarding process sets the tone for your future relationship and goes a fair way to deciding how long the relationship may last, and so the revenue from the client. Given this, it’s surprising how little thought is given to this process in comparison to...
CRM – the heart of your business.
CRM - the beating heart of your business! What is the most valuable thing in your business? If you lost everything that you currently have in your organisation, what would be the one thing you would want to hold on to? What would you really need to restart ? If...
Email is Dead!!?
Email is Dead Yes, you come across this sort of title quite often. Move on to new ways of communication, the latest social platform, instant messaging, chatbots, AI, and on and on. The trouble with ever declaring the death of something is that it has a nasty habit of...
What your Potential Market Looks Like.
Once you have defined a profile for your ideal customer you then have a target market or niche. These are individuals or companies who want, need and can afford what you offer. Take a look at your target market and consider the likelihood of them buying from you....
5 Reasons why Discounting is Killing your Business.
Welcome to WordPress. This is y As I perused the offering in the local Lidl recently (other discount supermarket brands are available) I was in awe of how they are able to remain competitive with quality products at such low margins. How different the days of Kwik...
Where do your customers go?
LEFf BusinessWhere do your Customers Go? So, you did it! The lead generation, the follow up with all those carefully crafted conversion strategies, and they got over the line. You got a customer, or ideally, a huge number of customers. You were able to convince...
I’m Busy!!
I have just been listening to Oliver Burkeman is Busy on Radio 4. In a fascinating series he explores the idea of busyness and how it has become the default setting for so many of us. Ask anyone how things are and the almost expected for response is "very busy". One...
Small Business Trends
When it comes to business trends, if you’re not innovating you can be sure your competition is. Whether you’re a start-up or an established market leader, new technology is constantly changing how we win and service clients. This can be as varied as streamlining your...
Build a Lead Magnet Campaign
In this video, I'll walk you through the process of setting up a lead magnet campaign. Lead magnets are valuable freebies that help filter out uninterested prospects and target potential customers. I'll explain how to create a landing page with a logo and sales blurb,...
Progressive Profiling
Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...
“Typical”vs “Ideal” Client Lifecycle
The "Typical" Client Lifecycle and how you are missing out on clients and Opportunities. If your business is in a competitive niche, and let’s be honest most of us are, understanding and optimising the client lifecycle is fundamental for sustained growth and success....