The Auto Blog
Business Systems and Automation
Email Deliverability Update
A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with. This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...
The A-to-Z of Lifecycle Automation
A - Automation: The cornerstone of the process, where manual tasks are replaced with technology-driven workflows for efficiency and consistency. B - Behavioral Tracking: Monitoring customer actions and interactions to tailor automated responses based on their...
“Hold Your Horses! Why Converting Existing Leads Should be Your Priority”
Imagine you’re on a quest to boost your business’s success. Instead of rushing to find new leads like a charging stallion, let’s take a moment to focus on a more intelligent approach. Why chase after more leads when you can tap into your current ones and grow your...
Enough about me, what about you? What do you think of me??
When it comes to collecting feedback from your clients, business automation can be a real game-changer. We all know that building trust by using testimonials and case studies consistently grows our business, yet it's frequently missed out. Why? Well we may not feel...
Build a Lead Magnet Campaign
In this video, I'll walk you through the process of setting up a lead magnet campaign. Lead magnets are valuable freebies that help filter out uninterested prospects and target potential customers. I'll explain how to create a landing page with a logo and sales blurb,...
Progressive Profiling
Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...
“Typical”vs “Ideal” Client Lifecycle
The "Typical" Client Lifecycle and how you are missing out on clients and Opportunities. If your business is in a competitive niche, and let’s be honest most of us are, understanding and optimising the client lifecycle is fundamental for sustained growth and success....
The Fortune is in the Follow-Up
The Fortune is in the Follow-up! You have probably heard this phrase and of course, it makes perfect sense. Meet someone, link on social media, or even fill in a contact form; it would seem rude not to continue and build on the blossoming relationship. The...
How can Lifecycle Management help you?
How can Lifecyle Management help in the coaching/consulting space? If you provide a service to other businesses, you have a lot on your plate. Between working with clients, marketing your business, and managing administrative tasks, it can be challenging to keep...
Nurture – from leads to clients
A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal requested. Nurturing is often seen as the process of...
Email Deliverability Update
A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with. This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...
The A-to-Z of Lifecycle Automation
A - Automation: The cornerstone of the process, where manual tasks are replaced with technology-driven workflows for efficiency and consistency. B - Behavioral Tracking: Monitoring customer actions and interactions to tailor automated responses based on their...
“Hold Your Horses! Why Converting Existing Leads Should be Your Priority”
Imagine you’re on a quest to boost your business’s success. Instead of rushing to find new leads like a charging stallion, let’s take a moment to focus on a more intelligent approach. Why chase after more leads when you can tap into your current ones and grow your...