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Business Systems and Automation

Email Deliverability Update

Email Deliverability Update

A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with.  This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...

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The A-to-Z of Lifecycle Automation

The A-to-Z of Lifecycle Automation

A - Automation: The cornerstone of the process, where manual tasks are replaced with technology-driven workflows for efficiency and consistency. B - Behavioral Tracking: Monitoring customer actions and interactions to tailor automated responses based on their...

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Build a Lead Magnet Campaign

Build a Lead Magnet Campaign

In this video, I'll walk you through the process of setting up a lead magnet campaign. Lead magnets are valuable freebies that help filter out uninterested prospects and target potential customers. I'll explain how to create a landing page with a logo and sales blurb,...

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Progressive Profiling

Progressive Profiling

Progressive profiling sounds like something done by a trendy detective but really, I’m thinking of ways in which we can gradually collect more information about your prospects and clients over time. Rather than overwhelming them with a lengthy form or survey upfront,...

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“Typical”vs “Ideal” Client Lifecycle

“Typical”vs “Ideal” Client Lifecycle

The "Typical" Client Lifecycle and how you are missing out on clients and Opportunities. If your business is in a competitive niche, and let’s be honest most of us are, understanding and optimising the client lifecycle is fundamental for sustained growth and success....

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The Fortune is in the Follow-Up

The Fortune is in the Follow-Up

The Fortune is in the Follow-up! You have probably heard this phrase and of course, it makes perfect sense.  Meet someone, link on social media, or even fill in a contact form; it would seem rude not to continue and build on the blossoming relationship.  The...

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6 Trends for Small Businesses in 2024.

6 Trends for Small Businesses in 2024.

LEFf BusinessAs we start 2024 I thought I'd take a look at the trends that will impact your business and especially the client lifecycle during the year.  This is not exhaustive and only indicates what I'm planning to focus on in content and my own business. 1.  Email...

Email Deliverability Update

Email Deliverability Update

A recent blog from Google which you can read here promised a “safer less spammy inbox” which I’m sure we can all get on board with.  This will have implications if you use email marketing or any systems that have automated emails such as CRMs. I have previously...