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Business Systems and Automation
LEFf Business
How can Lifecycle Management help you?
LEFf BusinessHow can Lifecyle Management help in the coaching/consulting space? If you provide a service to other businesses, you have a lot on your plate. Between working with clients, marketing your business, and managing administrative tasks, it can be...
Nurture – from leads to clients
LEFf BusinessNurture - from leads to clients A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal requested....
Landing Pages, Squeeze Pages webforms etc!!
LEFf BusinessLanding Pages, Squeeze Pages webforms etc!! Let’s start with some definitions: A landing page is a standalone page designed to encourage a visitor to take a specific action. I don’t hear the term squeeze page as much anymore although the term was coined...
Get your Email in front of your clients.
LEFf BusinessGet your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s the...
Onboarding – from prospect to paying client
LEFf Business Onboarding - from prospect to paying client A good onboarding process sets the tone for your future relationship and goes a fair way to deciding how long the relationship may last, and so the revenue from the client. Given this, it’s surprising...
CRM – the heart of your business.
LEFf BusinessCRM - the beating heart of your business! What is the most valuable thing in your business? If you lost everything that you currently have in your organisation, what would be the one thing you would want to hold on to? What would you really need to...
Email is Dead!!?
LEFf BusinessEmail is Dead Yes, you come across this sort of title quite often. Move on to new ways of communication, the latest social platform, instant messaging, chatbots, AI, and on and on. The trouble with ever declaring the death of something is that it...
What your Potential Market Looks Like.
LEFf BusinessWhat your Potential Market Looks Like. Once you have defined a profile for your ideal customer you then have a target market or niche. These are individuals or companies who want, need and can afford what you offer. Take a look at your target market and...
5 Reasons why Discounting is Killing your Business.
LEFf Business5 Reasons why Discounting is Killing your Business. As I perused the offering in the local Lidl recently (other discount supermarket brands are available) I was in awe of how they are able to remain competitive with quality products at such low margins....
Where do your customers go?
LEFf BusinessWhere do your Customers Go? So, you did it! The lead generation, the follow up with all those carefully crafted conversion strategies, and they got over the line. You got a customer, or ideally, a huge number of customers. You were able to convince...
How can Lifecycle Management help you?
LEFf BusinessHow can Lifecyle Management help in the coaching/consulting space? If you provide a service to other businesses, you have a lot on your plate. Between working with clients, marketing your business, and managing administrative tasks, it can be...
Nurture – from leads to clients
LEFf BusinessNurture - from leads to clients A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal requested....
Landing Pages, Squeeze Pages webforms etc!!
LEFf BusinessLanding Pages, Squeeze Pages webforms etc!! Let’s start with some definitions: A landing page is a standalone page designed to encourage a visitor to take a specific action. I don’t hear the term squeeze page as much anymore although the term was coined...