The Auto Blog

Business Systems and Automation

LEFf Business

Nurture – from leads to clients

Nurture – from leads to clients

LEFf BusinessNurture - from leads to clients A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal requested....

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Landing Pages, Squeeze Pages webforms etc!!

Landing Pages, Squeeze Pages webforms etc!!

LEFf BusinessLanding Pages, Squeeze Pages webforms etc!! Let’s start with some definitions: A landing page is a standalone page designed to encourage a visitor to take a specific action. I don’t hear the term squeeze page as much anymore although the term was coined...

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Get your Email in front of your clients.

Get your Email in front of your clients.

LEFf BusinessGet your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s the...

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CRM – the heart of your business.

CRM – the heart of your business.

LEFf BusinessCRM - the beating heart of your business! What is the most valuable thing in your business?  If you lost everything that you currently have in your organisation, what would be the one thing you would want to hold on to? What would you really need to...

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Email is Dead!!?

Email is Dead!!?

LEFf BusinessEmail is Dead   Yes, you come across this sort of title quite often. Move on to new ways of communication, the latest social platform, instant messaging, chatbots, AI, and on and on. The trouble with ever declaring the death of something is that it...

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What your Potential Market Looks Like.

What your Potential Market Looks Like.

LEFf BusinessWhat your Potential Market Looks Like. Once you have defined a profile for your ideal customer you then have a target market or niche. These are individuals or companies who want, need and can afford what you offer. Take a look at your target market and...

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5 Reasons why Discounting is Killing your Business.

5 Reasons why Discounting is Killing your Business.

LEFf Business5 Reasons why Discounting is Killing your Business. As I perused the offering in the local Lidl recently (other discount supermarket brands are available) I was in awe of how they are able to remain competitive with quality products at such low margins....

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Where do your customers go?

Where do your customers go?

LEFf BusinessWhere do your Customers Go? So, you did it! The lead generation, the follow up with all those carefully crafted conversion strategies, and they got over the line. You got a customer, or ideally, a huge number of customers. You were able to convince...

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I’m Busy!!

I’m Busy!!

LEFf BusinessI'm Busy!!     I have just been listening to Oliver Burkeman is Busy on Radio 4. In a fascinating series he explores the idea of busyness and how it has become the default setting for so many of us. Ask anyone how things are and the almost...

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Nurture – from leads to clients

Nurture – from leads to clients

LEFf BusinessNurture - from leads to clients A nurture sequence is a series of messages that moves a prospect along the sales journey. So from a starting point, what action are we looking for them to take? This could be a sale, a call booked, or a proposal requested....

Landing Pages, Squeeze Pages webforms etc!!

Landing Pages, Squeeze Pages webforms etc!!

LEFf BusinessLanding Pages, Squeeze Pages webforms etc!! Let’s start with some definitions: A landing page is a standalone page designed to encourage a visitor to take a specific action. I don’t hear the term squeeze page as much anymore although the term was coined...

Get your Email in front of your clients.

Get your Email in front of your clients.

LEFf BusinessGet your Email in front of your clients. Email is an effective form of marketing with a return on investment far greater than most other tactics. It’s easily set up, measurable, and you retain control over who gets to see your message. At least that’s the...