Email is Dead!!?

LEFf Business Email is Dead!!? Yes, you come across this sort of title quite often. Move on to new ways of communication, the latest social platform, instant messaging, chatbots, AI, and on and on. The trouble with ever declaring the death of something is that it has...

What your Potential Market Looks Like.

LEFf Business What your Potential Market Looks Like. Once you have defined a profile for your ideal customer you then have a target market or niche. These are individuals or companies who want, need and can afford what you offer. Take a look at your target market and...

5 Reasons why Discounting is Killing your Business.

LEFf Business 5 Reasons why Discounting is Killing your Business. As I perused the offering in the local Lidl recently (other discount supermarket brands are available) I was in awe of how they are able to remain competitive with quality products at such low margins....